About Us

At Direct Vision Insurance, we believe healthy eyes are essential for everyday life. We are passionate about and dedicated to helping members protect one of their greatest assets—their vision. We do this by passing along value and savings to our members and giving them access to over 78,000 quality vision care providers nationwide.


Even if you don’t need glasses or contacts to see the world clearly, your eyes are constantly changing.

Did you know that regular eye exams and proper eye care are important to overall health? In fact, optometrists are frequently the first to detect serious health conditions such as diabetes, high blood pressure, high cholesterol, and even cancer at routine eye exams.

We know that you’re more likely to go to the eye doctor when you have vision insurance. That’s why we’ve made it our mission to make it easier and more affordable for our members to visit the eye doctor and get the care they need.


Our team works hard to make sure you’re getting the plan that fits best for your eyes, that fits within your budget and works with your lifestyle. When you contact Direct Vision Insurance, you can expect to get a personalized shopping experience rather than the typical scripted, one-size-fits-all “solution”.

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