About Direct Vision

Located out of St Paul, Minnesota, we’ve been happily protecting and bringing the latest fashion to people’s eyes for over twenty years. Our mission is simple: to provide affordable vision insurance for all. Our passion is helping people—it’s in our DNA. We strive to make shopping for vision insurance as easy as possible. 

Customer Care

Our digital-hospitality model revolves around you. 98% of our calls are picked up in 30 seconds or less, and we continually score 4.8 out of 5 stars in customer satisfaction. Our vision insurance experts will guide you to the best vision insurance plan for you and your situation. We love talking vision insurance and finding the plan that fits perfectly with you. We may even make it a little bit fun!

Direct Benefits and Direct Vision work together

Serving as an online storefront, Direct Vision is operated by Direct Benefits, Inc., a managing general agency that provides full-service, one-stop benefits brokerage for dental, disability, life, and vision insurance plans to more than 150,000 employee benefits agents, brokers, consultants, and online consumers nationwide.

No matter if you're an agent or an online consumer, if you're looking for the best individual and small group private label products in the country as well as a variety of brand name employee benefits carriers, then Direct Benefits is your source for dental, disability, life, and vision benefits.